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A 7 Point Strategy to Post-COVID-19 Business Growth

Will your company survive and even thrive in the Post-COVID-19 economy? Think again, the data is not in your favor.

In a 2010 article in Harvard Business Review titled “Roaring Out of Recession” authors Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen provide insight into how companies faired 3 years post-recession for the past three recessionary periods (1980 crisis, 1990 slowdown, and 2000). After researching 4,700 companies, the data showed that 17% of companies didn’t survive, resulting in bankruptcy, being acquired or forced to go private. In fact, 3 years post-recession, 80% did not regain their prerecession growth rates for sales and profits, while only 9% flourished!

What was the difference between those that flourished and those that didn’t? The companies that flourished were found to effectively balance between cost-cutting and investing to grow after the recession, but it isn’t that simple.

It comes down to the psychology of the...

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The news is different from information

In this highly politicized culture, it is easy to get caught up in what we see in the “news” and take it as gospel. This is dangerous, especially if you are in the business of consulting other businesses and held responsible for helping them through the ever-changing business landscape. 

For instance, the news is reporting that the 18-29 year old demographic is not adhering to the social distancing protocol, but, according to Gallup research, they are the most adherent demographic at 74%.  When we start to believe what we hear on the news, we create biases, allowing us to make ill-informed decisions.  

Those that use the best non-biased information to make decisions will find themselves ahead of the curves when we emerge out of this pandemic.  

With access to some great information from the most respected global resources (HBR, McKinsey Consulting, Gallup, Wharton, etc…) our goal is to keep you informed with the latest and best...

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